Jingdezhen shapes ceramic innovation

Updated: 2020-09-22

  Jingdezhen, Jiangxi province, is innovating digital technologies, business practices and government policy to develop the region into a bigger porcelain powerhouse.

  The ceramics industry is one of the local economic pillars. Known as "China's ceramic capital", Jingdezhen is promoting not only automation of porcelain production but use of online tools and technologies like livestreaming to drive sales.

  In addition, the local government has been rolling out supportive measures for a variety of startups in the field, encouraging more and more entrepreneurs and young artists to consider a career in porcelain-related businesses.

  Source: China Daily

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